Selected by eye
Thanks to our unique connection to the source, we have first choice in selecting the most magnificent diamonds created by Mother Nature. Drawing on expertise that stretches back to 1888, our specialists identify the rough diamonds that glimmer with the promise of astonishing beauty.
We are the only Jewellery House to choose every diamond by eye, never from its certificate alone. We harness our unrivalled knowledge and intuition to spot the subtle, almost-intangible qualities that make one diamond more enchanting than another -- qualities that could never be discerned from certificates alone. It is this human touch that puts our diamond jewellery in a class of its own.
A world of colour
At De Beers Jewellers, we seek beauty throughout the entire spectrum of white diamonds, from D to Z, because we know that some of the most alluring diamonds on Earth are considered ‘warm whites’. We celebrate their distinctive character, so we can craft jewellery with irresistible diamonds that connoisseurs won’t find elsewhere. We are the authority on Fancy coloured diamonds -- each one a natural phenomenon, never to be repeated. While all Fancy coloured diamonds are extremely rare, we source those with the vivacity, transparency and brilliance to become works of art. We have the specialist skills to transform them into remarkably valuable collector’s items -- the stars of jewellery that transcends generations.