Cushion 
Round 
Princess 
Emerald 
Pear 
Yellow Gold 
Rose Gold 
Platinum 
Diamond Cuts
The unique personality of a diamond is enhanced by an exceptional cut, with perfectly aligned and sparkling facets. These diamond shapes mysterious feelings in each of us
Some say an individual chooses their perfect diamond based on instinct, while others say each diamond has its own alluring charisma. Diamond shape is a personal choice as each diamond cut has its own unique characteristics. The diamond shape you choose is a reflection of your own personality and sense of style.
ROUND BRILLIANT CUT
Every round brilliant diamond is cut to maximise sparkle. At De Beers Diamond Jewellers, our diamond experts use a special technique to individually select diamonds with perfectly aligned and angled facets to ensure incredible sparkle. The De Beers True Brilliant is the finest round brilliant diamond, a cut above all others.
CUSHION CUT
The cushion cut diamond offers a striking combination of modernity and femininity, demonstrating perfect harmony between its square, or rectangular, shape and its soft, rounded corners. Originating 200 years ago, the cushion cut was the most popular shape of the 20th century.
OVAL CUT
An oval cut diamond is a modified form of the round brilliant cut, and possesses a similar fire and brilliance. Its slender, elongated shape can create the illusion of a greater carat weight when worn.
MARQUISE CUT
This long and narrow diamond cut is also a modified version of the sparkling round brilliant shape. The marquise cut diamond dates back to the 1700s, when Louis XIV of France allegedly requested a diamond was cut to resemble the perfectly shaped mouth of the Marquise de Pompadour.
PEAR CUT
The soft curves of the pear cut diamond are some of the most difficult to achieve. The classically beautiful pear shape combines the sparkle of a round brilliant and the tapered point of a marquise cut. The pear is undoubtedly one of the most feminine diamond cuts used in fine jewellery designs.
